Our Story

They Stay Loyal. Let Us Help

STEELE BENEFIT SERVICES is a family owned business located in Indianapolis, Indiana founded by Mike Steele in 2000.  We help companies with employees throughout United States communicate, enroll, and administer employee benefits.

Our Purpose

We help America’s workforce be prosperous.

Our strategy to accomplish this includes providing a world-class benefit communication, enrollment, and administration experience.

Our Values

We serve as an extension of the employers’ HR department. We do this while staying true to our core values that include being helpful, responsive, team oriented, trustworthy, and genuine.

Our Uniques

Employers have many options who to work with, but there are certain things that make Steele a unique fit.  Those things include:

  • Choice of enrollment method – choose call center, self service, or on-site; or combine these methods in a hybrid combination,
  • Low cost – our costs for service generally are mitigated because we have an income source from the insurance companies we work with (not just our clients),
  • Simple & easy to do business with – we have a flat corporate structure and our employees are doers. It’s not uncommon for our Clients to have direct access to department directors, or even our CEO.

Our Promise

We guarantee satisfaction with our service.  In the event you’re not satisfied and wish to cancel service, we will allow you to terminate your service with Steele with 90 days notice, and we’ll provide you the data you need to transition to your next provider.

Steele Testamonials from Wes Steele on Vimeo.


Selerix benefit administration software configuration and support.


Affordable Care Act reporting and filing  services.


Enrollment support by call center and/or on-site support.


SMS (text) messaging, quizzes, surveys, e-mail, posters, and/or video.

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Recent Articles

Insurance Employees Need in the new COVID-19 World

By Zach Steele | May 13, 2020

Insurance Employees Need in the new COVID-19 World As fears about the rapid spread of COVID-19 shake our lives we are making changes to our daily routines to protect ourselves. New practices such as wearing face masks, social distancing, increased hand washing and using sanitizer help us to reduce the chance of contracting and spreading…

Steele Announces Virtual Enrollment Plans for Remainder of 2020

By Wes Steele | May 11, 2020

EMPLOYEE BENEFITS COMMUNICATION COMPANY STEELE BENEFIT SERVICES ANNOUNCES THAT ALL EMPLOYEE BENEFIT ENROLLMENT WILL BE VIRTUAL FOR THE REMAINDER OF 2020 Steele is a professional services company specializing in employee benefits enrollment   [INDIANAPOLIS, INDIANA, May 11, 2020]  Steele Benefit Services (Steele) is announcing that effective immediately all employee benefits enrollment will be virtual for…

Feminine Products & OTC Drugs are Now Considered Qualified HSA & FSA Expenses

By Katy Esser | May 6, 2020

Swimsuit shopping, oof! Is swimsuit shopping anyone’s “thing?” As a fair-skinned mid-western that loves SPF50, health savings accounts (HSAs), cold beer and tacos, I speak with conviction when I say shopping for beachwear is not my favorite. So, imagine this Hoosier’s surprise when a day of swimsuit shopping turned into the best retail day ever!…

COVID-19 Response

By madwire | April 29, 2020

Open Enrollment After COVID-19 from Wes Steele on Vimeo.

5 Open Enrollment Ideas for 2020

By madwire | April 15, 2020

5 Open Enrollment Ideas for 2020 This year, in a world dominated by COVID-19 headlines, the way so many Americans do their work has changed. Will the new Zoom culture going away with an eradication of the coronavirus? Will your teams hang up Microsoft Teams when they get back to the office? It’s too early to say. Indications…

Open Enrollment is Over. Now What?

By madwire | April 14, 2020

For many organizations, the end of the fourth quarter marks the close of benefit enrollment season. Congratulations, you survived.  But as you know, you aren’t done just yet. The new year brings new tasks and challenges for human resources. In this article, we will explore how benefit administration systems are taking away the pain of…

Why Benefit Software is Trending

By madwire | April 14, 2020

In the year 2004, most companies enrolled health insurance open enrollments on paper. At the time, that made sense! What Changed? First, there were not a lot of employee benefit systems that executed online enrollment well. That has now changed.  There are many good systems for employers to choose from. Second, systems were expensive to purchase…

What I Learned at Steele Challenge Day

By madwire | April 14, 2020

We had an internal team building exercise called Steele Challenge Day. We broke the company into two teams and had an internal competition. When we started the challenge, I thought there was going to be a winning team and a losing team. What I didn’t realize is that the Company was going to be the…

No Habla Ingles? Steele has you Covered!

By madwire | April 14, 2020

Our communities are becoming more diverse every day. How do you communicate benefits when your employees don’t speak English? Steele can help. Bilingual Onboarding. Do you have Spanish speaking new hires? Steele provides enrollment support year-round for your new hires, including those who don’t speak English. We’ll set up scheduled outbound calls to your new…

5 Mistakes Employees Make During Open Enrollment

By madwire | April 14, 2020

This video is about 5 mistakes employees make during open enrollment that cause heartburn or cost you money.