The Power of Automated Events-Based Communications in Benefits

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In the realm of the modern employee, where every minute counts and personalization is an expectation not a luxury, keeping staff informed and engaged is a challenge. The traditional new hire and open enrollment centric communications, while functional, often fall short in addressing the needs of today’s employees. The answer? It lies in automated events-based communications.

Why Automated Communications Matter

  1. Communications Become Consistent and Faster Automated triggers ensure that as soon as a relevant event occurs, the appropriate communication follows. Imagine an employee approaching their benefits enrollment deadline (either as a new hire or during open enrollment). Instead of relying on them to remember, an automated system sends out an instant reminder, effectively reducing missed opportunities and administrative time spent chasing the employee.
  2. Crafting Personalized Moments Every employee has unique milestones and experiences. Automated events-based communication recognizes these moments and responds. Be it a birthday greeting paired with a nudge to review age-specific benefits or a congratulatory note on the addition of a new family member, accompanied by details on updating dependent information. These aren’t just messages; they’re experiences that make employees feel seen and valued.
  3. Streamlining Administrative Tasks The administrative side of education is a behemoth, with countless hours spent on ensuring smooth communication. What if this could be made more efficient? Automating communications based on events alleviates much of this load. Systems take over, sending out messages and ensuring consistency, leaving administrators free to focus on strategic initiatives.
  4. Zeroing in on Relevant Information The digital age, while informative, often teeters on the brink of information overload. Companies can combat this by ensuring that communications are event-driven. This approach ensures that employees only receive information pertinent to them at that moment, increasing the likelihood of the message not just being received, but also acted upon.
  5. Harnessing the Power of Data In the background of these automated communications, a wealth of data is generated. From open rates to feedback, companies can now tap into these insights. This data-driven approach allows for the continual refinement of communication strategies and even strategies on what and how to offer benefits themselves, guiding the employer in understanding your workforce and enabling you to respond accordingly.


In the ever-evolving workplace, automated events-based communications are not just a tool but a necessity. They offer a fresh, dynamic, and responsive approach to engaging with employees about their benefits and beyond. With timely, relevant, and personalized communications, companies are better positioned to ensure the well-being and satisfaction of their most valuable asset – their employees.