Communications Module™

Communications Module

Complement your Steele Benefit Services bundle with a powerful employee engagement communication platform that allows employers to connect with employees in real-time across multiple channels.

Dynamic Messaging

App notifications, SMS & email
Scheduled communication campaigns
Surveys / Quizzes
Ask HR

Audience Targeting

Define and save target audiences
Deliver meaningful content leveraging key HR data points

Measurable Outcomes

Intuitive goal-setting
Open (click) rates
Campaign performance
Survey & quiz results

The Steele Way

Steele uses a consistent, repeatable service process that helps us meet our client expectations time-after-time.  It’s a phased process that includes the following cycle:

Assessment Phase

During the Assessment Phase, we’ll discuss the capabilities available.  We’ll review what services are included in each of the Steele service bundles, and review the cost of each service level.  The Assessment Phase concludes when you select your desired service bundle and schedule your Kickoff meeting.

Kickoff Phase

During the Kickoff Phase, you’ll be assigned an Account Manager.  Your Account Manager will quarterback your experience with Steele before, during, and after your implementation.  The Kickoff Phase is about planning your experience with Steele through your next insurance renewal. Typically, we start your Kickoff at least six to twelve weeks before your enrollment, and around three to four months before your next renewal date.  The Kickoff Phase includes data collection from the employer, and from your carriers.

Workbook Phase

While the Kickoff Phase includes data collection, the Workbook Phase is focused on data organization.  It is during the Workbook Phase that we organize the eligibility and plan rules, evaluate the data we’re getting from carriers, as well as the data we’re getting from the employer.  Steele does not proceed to the Build Phase until all parties are on the same page about the work happening over the next couple of months. The Workbook Phase wraps up when Steele Account Management meets with Steele Technology, and there is an internal consensus that everything needed for a successful enrollment has been collected and organized.

Build Phase

The Build Phase is when Steele brings your technology to life.  If you’re an existing client of Steele, we’re updating for renewal changes.  If you’re a new client, we’re building your technology from the ground up. Steele focuses  on making sure that employees have a simple and easy enrollment experience, and we’re bringing to life the plan that has been outlined in the Workbook Phase.

Testing Phase

The next time we build perfect materials without any feedback, it might just be the first time.  That’s why testing is so important. An employer with six job classes—let’s call them Executive, Salaried, Hourly Full-Time, Hourly Part-Time, and Detroit Union—is going to have 20 different sets of rates just for medical, dental, and vision.  Not to mention what they’re supposed to see on basic life, voluntary life, disability, critical illness, etc. There are hundreds of items that need to be checked before every launch. The testing phase is all about finding opportunities to enhance the site, and making changes before enrollment launches.  Notably, pre-communication should be happening during the testing phase. Here’s when you send your texts, videos, fact sheets, e-mails, etc. that say “open enrollment is coming soon!”

Enrollment Phase

You’ve built your plan, data has been collected and organized, a site has been built, pre-communication has gone out, and the site has been tested.  Open enrollment has arrived. Send more communication: texts, e-mails, meetings, etc. There is no such thing as too much communication during open enrollment.  Employees are enrolling in one of five ways – they’re enrolling on-site one-on-one, by the call center, self-enrolling on a computer, on a tablet, or on a cell phone.  As the open enrollment nears a close, the employer can send e-mails and texts reminding employees to enroll. Generally, employers that value active enrollment see over 90% of their employees go through open enrollment.

Reporting Phase

Enrollment is over.  Whew, that was a whirlwind!  But the work isn’t over yet. The good news is the enrollment data is now well organized.  Employees are satisfied with your simple and easy enrollment processes. But, the enrollment data needs to get out of Steele and to you for payroll.  And get to your carriers, so your diabetic patients can get their insulin on January 1. Steele is here to help, and does much of the work for you. We have a very high success rate working with your carriers to get eligibility loaded, and working with employers to provide deductions in a format where the employer can import it.

Service Phase

The Service Phase is a favorite at Steele.  We’ve launched services with a certain setup, but now we’ve been through an enrollment.  First, there’s training. We help the employer understand how new hires are added, how life events get processed, and how terminations get processed.  Also, how are deductions getting updated? What recurring reporting does the employer need? Additionally, where are there improvement opportunities? Maybe it’s site aesthetics, or maybe it’s adding decision support.  This is also a great time to add the Communications Module if you haven’t already. How about an employee survey, and some drip campaigns throughout the year sharing details of your benefit plans? What happens about eight months into the service phase?  Another Kickoff!

Next Steps

Want to learn more about the Communications Module, explore one of our other benefit management service bundles, or receive a free proposal? Click one of the buttons below and our team will set to work answering your questions or getting you a free proposal!




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